The launch of rival generic versions of Viagra is a timely backdrop for discussing the differences between authorized generics and standard generics, as well as the savings opportunities they represent at the pharmacy.
Imagine you're booking a cross-country flight. Do you visit the site of your favorite airline and book the first flight you find that suits your schedule? Or do you shop around, comparing different airlines, different dates, and different prices?
If you buy a car, there is a range of reasonable price increases the market will accept. If the car company gets out of line, consumers vote with their dollars and will quickly navigate to another vehicle, without any major consequences.
The discussion about drug prices in the United States has never been so hotly debated. It has sparked interest and concern from every angle – individual consumers, employers and health plans—no one is immune from the financial pain.
